Villa Tjugosju (Villa 27) is an interior design store, deli and bistro located in Trosa, Sweden.
I created the visual identity for the brand, with the aim of reflecting its hybrid nature — a place combining interior design, food and social gathering. The identity is built around a warm colour palette of red, pink and beige, designed to feel both inviting and distinctive.
A striped pattern was developed as a recurring graphic element, providing rhythm and continuity across the brand’s visual applications while allowing flexibility across different contexts.
Services: Visual identity · Logo design · Colour palette · Graphic elements
