Igräne is a Moroccan skincare brand producing argan oil and natural care products.
I created a series of brand illustrations designed to support Igräne’s storytelling around origin, landscape and craftsmanship. The artworks reference the Atlas Mountains and argan tree landscapes, the family and the woman as a strong symbolic element — highlighting the human aspect behind the brand and its roots.
The illustration series was developed as a cohesive set and later adapted for POS / retail displays (PLV) to reinforce in-store communication and brand presence.
Services: Brand illustration · POS design (PLV) · Brand application
