The Brand
From Atlas is a skincare brand established in 2025, inspired by traditional Moroccan hammam rituals. The brand is based in Bondi, Australia, with products developed and manufactured in Morocco. I was responsible for the visual identity, packaging and web design. The objective was to create a clear and consistent brand system that reflects the origin of the products, their ritual-based use and their contemporary positioning.
Services: Visual identity, Logo design, Colour palette, Typography, Packaging design, Web design (Shopify template adaptation)
The Atlas Mountains
Storytelling was an important part of the identity development, with the Atlas Mountains serving as the main reference for the brand’s origin. This reference is present in the minimalist brand symbol, as well as in the use of photography and video. The mountains provide a visual and conceptual anchor, linking the products to their place of origin and supporting a consistent narrative across brand touchpoints.
The packaging
The product range is structured around a five-step body care ritual based on the Moroccan hammam tradition. The packaging was designed to align with the editorial tone of the brand while remaining clear and functional. The goal was to create labels that feel considered and visually balanced, allowing the products to work both as skincare items and as objects suitable for display in your bathroom.
