The Brand
Fika is a coffee brand bringing the Swedish tradition of cozy coffee breaks into everyday homes across the United States.
Fika is a coffee brand bringing the Swedish tradition of cozy coffee breaks into everyday homes across the United States.
The project
I designed a warm and inviting visual identity inspired by the tactile qualities of soft dough, Scandinavian colour palettes and a subtle New York–influenced graphic approach. The objective was to create a brand that feels both familiar and contemporary, balancing comfort with clarity across all touchpoints.
I designed a warm and inviting visual identity inspired by the tactile qualities of soft dough, Scandinavian colour palettes and a subtle New York–influenced graphic approach. The objective was to create a brand that feels both familiar and contemporary, balancing comfort with clarity across all touchpoints.
Services: Visual identity · Logo design · Colour palette · Typography · Packaging · Icons
